Alejandro brings a rich background in film and advertising, with a career spanning the United Kingdom, Spain, France, Monaco, and Qatar.

He has worked as a creative video editor for renowned brands such as Cartier, Galeries Lafayette, Dolce & Gabbana, Red Bull, Audemars Piguet, and The Ritz-Carlton, among others.

In 2024, Alejandro co-founded Ekko Dreams Films, a Nice-based association dedicated to film production.

That same year, he directed his debut short film, Ekko, a powerful exploration of the transformative bond between humans and animals. The film received eight awards and was selected for over 40 festivals.

In 2026, he wrote and directed his second short film, À la place de l’autre, an intimate psychological drama portraying the complexities of intergenerational coexistence between a young student and an elderly widower.